Posted by Shop Yayer

Over 230 designers came together last week to take part in London Fashion Week. Here at Yayer HQ we followed all the shows closely and here are just a few of our favourites.

On Tuesday one designer really stood out for us, Kokon To Zai. Since their initial launch, KTZ’s out of this world patterning, layering and the combination of urban contemporary styles has understandably turned heads. Their SS14 show delivered a collection inspired by ‘ethnic aesthetics’, drawing on a graphic monochrome palate contrasted with sheer materials and geometric floral prints which reminded us of Islamic mosaics. Most interestingly, the Muslim burka was re-worked and presented as a key accessory in this collection with a distinct floral pattern, a print that flowed through the rest of the line.

This collection was accessorised with bold oversized statement jewellery, studded armour and horn headpieces! Individually these aspects may seem to clash, but visually they complemented the diversity of LFW and resulted in a feminine yet fierce collection. 

Saturday was the day that shone for us! Ashish took to the catwalk at 5pm and we were not disappointed. His trademark of sequins, glamour and sportswear were at their peak whilst Ashish combined them with nineties inspired ripped jeans and playsuits that owned this grunged-up collection.

His innovative use of carrier bags were the talk of the show and possibly the week! He adapted the modern day consumer plastic bags by reworking familiar logos and adorning them with sequins to turn them into a must have accessory! Along with KTZ there was an obvious eastern and cultural influence evident throughout this collection with the use of Arabic text as a graphic pattern and the vast amounts of bold tribal jewellery on show.

Saturday also saw Mark Fast, a designer who always seems to push the boundaries a little bit further, rule the catwalk! Obviously here at Yayer we salute Fast’s love of all things punk and grunge. His SS14 collection involves cool blues, dusty greys, bright neon yellow, dramatic fringes and shredded knitwear.

This collection was elegant, exciting and risky! As we saw at New York Fashion Week, the nineties is remaining a strong influence for a lot of designers. Mark Fast joined in the trend with his cut out dresses, cropped tops and bodysuits, embracing the collective love being felt around the globe for 90’s grunge and all things rave inspired from that decade.

Overall it is safe to say that the nineties really are back and they are here to stay! So start rummaging around in your mums wardrobe and dig out anything and everything from the decade. Or better still, stop by Yayer in the coming weeks to check out our amazing offerings!